It took a woman to actually do something about the lack of women in creative departments.

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

When we launched If WeRanTheWorld, I said to my team, I want us to innovate in every aspect of how we design and operate this as a business venture, as much as the web platform itself - because I want us to design our own startup around the working lives that we would all like to live. Women and men alike.

There was no active, conscious decision-making point, just a gradual realization over time that I'm very happy minus children and marriage.

Despite their good intentions, today's businesses are missing an opportunity to integrate social responsibility and day-to-day business objectives - to do good and make money simultaneously.

The single largest pool of untapped resource in this world is human good intentions that never translate into action.

I like to describe myself as a proudly visible member of the most invisible segments of our society - older women.