The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.
Clay ShirkySociety is not just the product of its individual members; it is also the product of its constituent groups.
Clay Shirky