The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.
Clay ShirkyFor most of modern life, our strong talents and desires for group effort have been filtered through relatively rigid institutional structures because of the complexity of managing groups. We haven't had all the groups we've wanted, we've simply had the groups we could afford. The old limits of what unmanaged and unpaid groups can do are no longer in operation.
Clay ShirkyPublishing is not evolving. Publishing is going away. Because the word "publishing" means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That's not a job anymore. That's a button. There's a button that says "publish," and when you press it, it's done.
Clay Shirky