Publishing is not evolving. Publishing is going away. Because the word "publishing" means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That's not a job anymore. That's a button. There's a button that says "publish," and when you press it, it's done.
Clay Shirky[C]ollaborative production is simple: no one person can take credit for what gets created, and the project could not come into being without the participation of many.
Clay Shirky