What you need for a participatory system to work: "a plausible promise, an effective tool, and an acceptable bargain."

Think about spam filters; if email didnt come from someone that someone you know knows, thats an important signal, and one we could embed in the environment; we just dont. I just want the world to be filtered through my social graph.

There is no larger collective-action problem than the environment. The three biggest lies of the environmental movement is that every little bit helps, you can do your part, and together we can do it.

If it’s a revolution it can’t be predictable. And if it’s predictable it can’t be a revolution.

Behavior is motivation filtered through opportunity.

Publishing is not evolving. Publishing is going away. Because the word "publishing" means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That's not a job anymore. That's a button. There's a button that says "publish," and when you press it, it's done.

We have lived in this world where little things are done for love and big things for money. Now we have Wikipedia. Suddenly big things can be done for love.