It did not take long after the rise of the commercial printing press before someone figured out that erotic novels were a good idea. ... It took people another 150 years to even think of the scientific journal.
Clay ShirkyThe historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.
Clay Shirky