The change we are in the middle of isn't minor and it isn't optional.

Think about spam filters; if email didnt come from someone that someone you know knows, thats an important signal, and one we could embed in the environment; we just dont. I just want the world to be filtered through my social graph.

Amateur production, the result of all this new capability, means that the category of ‘consumer’ is now a temporary behavior rather than a permanent identity

It did not take long after the rise of the commercial printing press before someone figured out that erotic novels were a good idea. ... It took people another 150 years to even think of the scientific journal.

We use the word 'organization' to mean both the state of being organized and the groups that do the organizing.

Collaboration is not an absolute good.

It’s not information overload. It’s filter failure.