Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.
Clayton ChristensenInnovation simply isn't as unpredictable as many people think. There isn't a cookbook yet, but we're getting there.
Clayton ChristensenBecause we employ no professional preachers, it means that every sermon or lesson in church is given by a regular member - women and men, children and grandparents.
Clayton ChristensenDisruption is, at its core, a really powerful idea, but everyone hijacks the idea to do whatever they want now.
Clayton ChristensenInnovation almost always is not successful the first time out. You try something and it doesn't work and it takes confidence to say we haven't failed yet. Ultimately you become commercially successful.
Clayton Christensen