When we built Roomba, we explicitly designed it to not have a face. We didn't want to think it was cute, we wanted people to take it seriously so we gave it more of an industrial look. People personified their Roomba anyway. Over 80 percent of people name their robot. We did nothing to encourage people to do that but they do it anyway.

One of the big things coming out of healthcare reform is a thing called the Community Living Assistance Services and Supports Act (CLASS) which is a mechanism to reimburse people staying at home for technology and services that allow them to stay at home.

The answer is navigation, manipulation, and implementation of more sophisticated intelligence. The idea that a robot will become more aware of its environment, that telling it to "go to the kitchen" means something - navigation and understanding of the environment is a robot problem. Those are the technological frontiers of the robotics industry.

"Star Wars" was the right movie for me. I watched the MSE-6 droid leading the stormtroopers where they needed to go when they were under attack, and that got my attention much more so than C-3PO and R2-D2 because we could actually build that.

The ideal vacuum cleaner would be one you never see. It needs to not just be a cool gadget, but a product that cleans your floor correctly. I can imagine people having a cupboard full of robots that only come out when you need them to fulfil a specific purpose.

There are so many opportunities to make a bad decision in building a robot company on top of all the normal ways that entrepreneurs screw up that it is incredibly difficult to truly create value because it is so cost-sensitive.

The way that the robotics market is going to grow, at least in the home, is that we'll have a number of different special purpose robots.