When we built Roomba, we explicitly designed it to not have a face. We didn't want to think it was cute, we wanted people to take it seriously so we gave it more of an industrial look. People personified their Roomba anyway. Over 80 percent of people name their robot. We did nothing to encourage people to do that but they do it anyway.

One of the big things coming out of healthcare reform is a thing called the Community Living Assistance Services and Supports Act (CLASS) which is a mechanism to reimburse people staying at home for technology and services that allow them to stay at home.

There are so many opportunities to make a bad decision in building a robot company on top of all the normal ways that entrepreneurs screw up that it is incredibly difficult to truly create value because it is so cost-sensitive.

In the beginning of Roomba, we all took turns answering the support line. Once, a woman called and explained that her robot had a defective motor. I said, 'Send it back. We'll send you a new one.' She said, 'No - I'm not sending you Rosie.'

The utility of the robot needs to come first. It's business model over technology.

In the original 'Star Wars' movie, there is a small toaster-sized and shaped robot on the Death Star that guides Stormtroopers to where they need to go. I always liked that robot because I could imagine how to build it - and it served a real purpose.

I was focused on building things from an early age. When I was about 3, our toilet broke, and my mother was ready to call the plumber. I told her I would fix it and asked her to get my Richard Scarry book 'How Things Work in Busytown.' Between the picture of a toilet and the text she read to me explaining how the parts worked, I fixed it.