When we built Roomba, we explicitly designed it to not have a face. We didn't want to think it was cute, we wanted people to take it seriously so we gave it more of an industrial look. People personified their Roomba anyway. Over 80 percent of people name their robot. We did nothing to encourage people to do that but they do it anyway.

In the beginning of Roomba, we all took turns answering the support line. Once, a woman called and explained that her robot had a defective motor. I said, 'Send it back. We'll send you a new one.' She said, 'No - I'm not sending you Rosie.'

The utility of the robot needs to come first. It's business model over technology.

One of the big things coming out of healthcare reform is a thing called the Community Living Assistance Services and Supports Act (CLASS) which is a mechanism to reimburse people staying at home for technology and services that allow them to stay at home.

We learned that very few people care how you accomplish something. Instead, these people care more about whether you create value for your end user.

Hollywood likes to imagine robots as mechanical copies of ourselves - which is a terrible idea.

The reason it has taken so long for the robotics industry to move forward is because people keep trying to make something that is cool but difficult to achieve rather than trying to find solutions to actual human problems. Technology can be extremely expensive if you don't focus.