They said: "Make it in this amount of time and go for it now..." Which is why I was suddenly ambushed and we all found ourselves doing it. I suspect this wasn't quite recognisable in its genre to give people the confidence just to throw money at it.

I was delighted to become a popular-culture reference point. I'm still delighted about it actually, and I still find it to be weird.

The English people, a lot of them, would not be able to understand a word of spoken Shakespeare. There are people who do and I'm not denying they exist. But it's a far more philistine country than people think.

I find that at almost every press junket I get that comment, "this character's different from what you generally play..." And that's OK! But I think "generally play" stems back to Mr Darcy. I'm fine with it but I tend to find that if it's a departure, which in other people's words it always is, it's always a departure from that.

Because I am an Englishman I spent most of my life in a state of embarrassment.

I would rather five people knew my work and thought it was good work than five million knew me and were indifferent.

But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It's the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place.