But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It's the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place.
Colin FirthWhen I visited coffee farms in Ethiopia, the farmers could not believe we spend a week's wages in their country on a cup of coffee in ours, because they see so little of the profits. Oxfam's fair trade campaign helps right this wrong.
Colin FirthIt was mainly to do with Helen Hunt, to be honest. That's what drew my attention to it. I was interested in the fact that she was going to be directing. I'd never met her but she projects a degree of intelligence and it was convincing t me that she'd be able to handle this sort of material very well.
Colin Firth