Is enthusiasm important in selling? Yes, genuine, heartfelt enthusiasm is one of the most potent factors of success in almost any undertaking.

Millions of people have wrecked their lives in angry turmoil, because they refused to accept the worst; refused to try to improve upon it; refused to salvage what they could from the wreck. Instead of trying to reconstruct their fortunes, they engaged in a bitter and "violent contest with experience"- and ended up victims of that brooding fixation known as melancholia.

Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?" Why not use the same common sense when fishing for people?

Everybody in the world is seeking happiness - and there is one sure way to find it. That is by controlling your thoughts. Happiness doesn't depend on outward conditions. It depends on inner conditions.

Once you have made a careful decision based on facts, go into action. Don't stop to reconsider. Don't begin to hesitate, worry, and retrace your steps. Don't lose yourself in self-doubting which begets other doubts. Don't keep looking back over your shoulder.

The royal road to a man's heart is to talk to him about the things he treasures most.

Our thoughts make us what we are.