Is enthusiasm important in selling? Yes, genuine, heartfelt enthusiasm is one of the most potent factors of success in almost any undertaking.

If you can be kind and considerate for one day, then you can be for another. It won't cost you a penny in the world. Begin today.

There is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is by making the other person want to do it.

The royal road to a man's heart is to talk to him about the things he treasures most.

Suppose you had inherited the same body and temperament and mind that Al Capone had. Suppose you had had his environment and experiences. You would then be precisely what he was. . . . For it is those things - and only those things - that made him what he was. . . . You deserve very little credit for being what you are - and remember, the people who come to you irritated, bigoted, unreasoning, deserve very little discredit for being what they are.

The chronic kicker, even the most violent critic, will frequently soften and be subdued in the presence of a patient, sympathetic listener— a listener who will be silent while the irate fault-finder dilates like a king cobra and spews the poison out of his system.

When the friendly jailer gave Socrates the poison cup to drink, the jailer said: "Try to bear lightly what needs must be." Socrates did. He faced death with a calmness and resignation that touched the hem of divinity.