Is enthusiasm important in selling? Yes, genuine, heartfelt enthusiasm is one of the most potent factors of success in almost any undertaking.
Dale CarnegieThere is a reason why the other man thinks and acts as he does. Ferret out that reason — and you have the key to his actions, perhaps to his personality. Try honestly to put yourself in his place.
Dale CarnegieThousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.
Dale Carnegie