It isn't what you have, or who you are, or where you are, or what you are doing that makes you happy or unhappy. It is what you think about.

Merely stating a truth isn't enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship.

Talk about your own mistakes before criticizing the other person.

All the king's horses and all the king's men can't put the past together again. So let's remember: Don't try to saw sawdust.

You are something new in this world. Never before, since the beginning of time, has there ever been anybody exactly like you; and never again throughout all the ages to come will there ever be anybody exactly like you again.

Arouse in the other person an eager want.

No one likes to feel that he or she is being sold some-thing or told to do a thing. We much prefer to feel that we are buying of our own accord or acting on our own ideas. We like to be consulted about our wishes, our wants, our thoughts.