Be sympathetic with the other person's ideas and desires.

People are not interested in you. They are not interested in me. They are interested in themselves - morning, noon and after dinner.

In order to make friends you must first be friendly

In short, we lose the freshness and spontaneity of true conversation. These are areas in which everyone interested in self-improvement will seek to improve.

Cash can buy, but it takes enthusiasm to sell.

Praise the slightest improvement and praise every improvement. Be hearty in your approbation and lavish in your praise.

Look your audience straight in the eyes, and begin to talk as if every one of them owed you money.