When we have accepted the worst, we have nothing more to lose. And that automatically means we have everything to gain.

Don't you have much more faith in ideas that you discover for yourself than in ideas that are handed to you on a silver platter?

Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer.

In fact, merely writing the facts on a piece of paper and stating our problem clearly goes a long way toward helping us to reach a sensible decision.

Face the thing that seems overwhelming and you will be surprised how your fear will melt away.

Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.

Don't be afraid of enemies who attack you. Be afraid of the friends who flatter you.