Suppose you had inherited the same body and temperament and mind that Al Capone had. Suppose you had had his environment and experiences. You would then be precisely what he was. . . . For it is those things - and only those things - that made him what he was. . . . You deserve very little credit for being what you are - and remember, the people who come to you irritated, bigoted, unreasoning, deserve very little discredit for being what they are.

No one likes to feel that he or she is being sold some-thing or told to do a thing. We much prefer to feel that we are buying of our own accord or acting on our own ideas. We like to be consulted about our wishes, our wants, our thoughts.

Once I did bad and that I heard ever. Twice I did good, but that I heard never.

Is enthusiasm important in selling? Yes, genuine, heartfelt enthusiasm is one of the most potent factors of success in almost any undertaking.

If you believe in what you are doing, then let nothing hold you up in your work. Much of the best work of the world has been done against seeming impossibilities. The thing is to get the work done.

Close your eyes. You might try saying. . . something like this: "The sun is shining overhead. The sky is blue and sparkling. Nature is calm and in control of the world-and I, as nature's child, am in tune with the Universe." Or-better still-pray!

When the friendly jailer gave Socrates the poison cup to drink, the jailer said: "Try to bear lightly what needs must be." Socrates did. He faced death with a calmness and resignation that touched the hem of divinity.