If we are so contemptibly selfish that we can’t radiate a little happiness and pass on a bit of honest appreciation without trying to screw something out of the other person in return—if our souls are no bigger than sour crab apples, we shall meet with the failure we so richly deserve.

No one likes to feel that he or she is being sold some-thing or told to do a thing. We much prefer to feel that we are buying of our own accord or acting on our own ideas. We like to be consulted about our wishes, our wants, our thoughts.

Look your audience straight in the eyes, and begin to talk as if every one of them owed you money.

(A smile) costs nothing, but creates much.

Criticisms are like homing pigeons. They always return home.

Give the other person a fine reputation to live up to.

Most people don't remember names, for the simple reason that they don't take the time and energy necessary to concentrate and repeat and fix names indelibly in their minds. They make excuses for themselves; they are too busy.