Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.
Dale CarnegieFirst ask yourself: What is the worst that can happen? Then prepare to accept it. Then proceed to improve on the worst.
Dale CarnegieThe words "Think and Thank" are inscribed in many of the Cromwellian churches of England. These words ought to be inscribed in our hearts, too: "Think and Thank". Think of all we have to be grateful for, and thank God for all our boons and bounties.
Dale Carnegie