I used to go to work and take heroin in the studio and then stop when I came home.

There's need to be some sort of disturbance in your psyche for creativity to be sparked.

When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

The whole Gorillaz concept is one for mavericks; it's a way for people who never have a chance to work together being able to ally behind the cartoons.

If punk was about getting rid of hippies, then I'm getting rid of grunge.

And there are no stars and that you're never really sure who's doing what and what voice is what and, you know what I mean? It's supposed to be quite elusive