When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this
Damon AlbarnThe best way to get to know Africa is to go there and see what it is. To know somewhere that crazy and that magnificent, you have to spend some time among people, the rhythm of their lives.
Damon AlbarnYeah. You've seen The Sun today; I've got myself a big house, settled down. Apart from the odd night out with the New Fathers' Club, I'm a family man now.
Damon AlbarnI'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.
Damon Albarn