I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

My guaranteed way of sending myself into deep depression is to read music trade papers and watch MTV.

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

Well, as resources inevitably disappear [in Africa], people have to make do with a lot less. You have to be much more ingenious with a lot less, and accept that you can't get your perfect tuna sandwich on a street corner.

And there are no stars and that you're never really sure who's doing what and what voice is what and, you know what I mean? It's supposed to be quite elusive

When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this

Each individual has their own opinions about whether war is an answer to any problems. Personally I think it's a waste of time, but I think more importantly, that it's is an issue that we haven't had any say in. That's why I feel so strongly about it. I don't feel like we've really been given any choice in this matter. I think if you had a referendum tomorrow, Tony Blair would have no choice but to call off the war.