I'm an English songwriter/composer, working in Mandarin and trying to find something about Chinese culture that I really relate to and respect and feel some genuine emotions for - and it's quite hard, the pentatonic scale, and that, in a way, is why I think it works. Because I'm forced to limit myself to quite strict rules about what I did. Maybe that's how I avoided pastiche.

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

I'm an English songwriter/composer, working in Mandarin and trying to find something about Chinese culture that I really relate to and respect and feel some genuine emotions for - and it's quite hard, the pentatonic scale, and that, in a way, is why I think it works. Because I'm forced to limit myself to quite strict rules about what I did. Maybe that's how I avoided pastiche.

The cartoon is a metaphor really for the fact that it's almost impossible in our celebrity obsessed culture to move around genres and sort of change you ideas, change your face, you know?

I was going through a break up. I was depressed... I really did need to do something. Recording an album was a great escape. I don't know what would have happened if I wouldn't have started to work.

When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this

The whole period has taught me that I enjoy being part of an ensemble rather than just a front man. Don't get me wrong - I enjoy that too, but I get more enjoyment out of really listening to everyone.