I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.
Damon AlbarnBeing in Blur has allowed me to travel and hear the music that's being made all over the world.
Damon AlbarnI was approached by Oxfam to go to Mali as their ambassador and get involved in their various initiatives out there. But I felt that was missing the point of using me, a musician
Damon AlbarnThere's need to be some sort of disturbance in your psyche for creativity to be sparked.
Damon Albarn