When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this
Damon AlbarnWell, as resources inevitably disappear [in Africa], people have to make do with a lot less. You have to be much more ingenious with a lot less, and accept that you can't get your perfect tuna sandwich on a street corner.
Damon Albarn