I was approached by Oxfam to go to Mali as their ambassador and get involved in their various initiatives out there. But I felt that was missing the point of using me, a musician
Damon AlbarnWell, as resources inevitably disappear [in Africa], people have to make do with a lot less. You have to be much more ingenious with a lot less, and accept that you can't get your perfect tuna sandwich on a street corner.
Damon AlbarnEvery time I go to Africa, I see the future. I see what the Western world is going to become. It's a very futuristic place.
Damon AlbarnI'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.
Damon Albarn