Money actually becomes even more difficult than other things because it's very hard to imagine what the benefits are to saving. So, imagine that you see a new bicycle, a new pair of shoes, or something today. You know exactly what you are giving up if you are not buying it, what are you gaining in the future if you are not getting it. So, you are giving up the bicycle today, what is it in the future? What will happen if you send another $1,000 to your retirement fund? What difference will it make? It is very, very hard to figure out.
Dan ArielyWe have very strong intuitions about all kinds of things โ our own ability, how the economy works, how we should pay school teachers. But unless we start testing those intuitions, weโre not going to do better.
Dan ArielyBig Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.
Dan ArielyThe experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.
Dan Ariely