individuals are honest only to the extent that suits them (including their desire to please others)

When parents have college savings accounts for their kids, their kids show higher social and cognitive performance.

When we save, everybody in the household is just suffering. By having the coin in a visible way, when you scratch, you can say the person that is in charge of the making money for the family is doing the right thing.

It was shocking to realize how many low-income Americans don't have savings accounts.

If you get people to feel that they are putting something, that they are creating it and so on, their love for the project would increase. The more something is yours, the more you're willing to invest in it.

When people are in severe pain, there's an expression, you're a "pain person," and what that means is that nothing else matters.

Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea - whether it’s about politics or sports - what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. What are we left with then? An ideology - rigid and unyielding.