We don't really want a huge house, but we want the house to be slightly bigger than our neighbors, and a car that is bigger than our neighbor's, and they're going on vacation that's slightly more expensive, and this escalation happens that things got out of hand.
Dan ArielyWhy would you take money out of your paycheck at the beginning of the month when you don't know how much money you'll need?
Dan ArielyGiving up on our long-term goals for immediate gratification, my friends, is procrastination.
Dan Ariely