I think we could get people to both be more productive and happier. We're less productive as individuals. We're less productive as companies, and we're more miserable.
Dan ArielyMoney are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?
Dan ArielyGiving up on our long-term goals for immediate gratification, my friends, is procrastination.
Dan Ariely