Disasters are usually a good time to re-examine what we've done so far, what mistakes we've made, and what improvements should come next.

When it comes to the mental world, when we design things like health care and retirement and stock markets, we somehow forget the idea that we are limited. I think that if we understood our cognitive limitations in the same way that we understand our physical limitations … we could design a better world.

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.

Disasters are usually a good time to re-examine what we've done so far, what mistakes we've made, and what improvements should come next.

We need to believe that we're good people, and we'll do just about anything to maintain that perception.

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.