One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.
Dan ArielyOwnership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea - whether itโs about politics or sports - what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we canโt stand the idea of its loss. What are we left with then? An ideology - rigid and unyielding.
Dan ArielyWe need to believe that we're good people, and we'll do just about anything to maintain that perception.
Dan ArielyIf you get people to feel that they are putting something, that they are creating it and so on, their love for the project would increase. The more something is yours, the more you're willing to invest in it.
Dan Ariely