Kids don't care what party they have, right? They want cake and they want to run around. Nothing else matters. But in this escalation, all the kids want parties like their friends. So, if all the friends have an amazing, expensive party, they all want the same thing. If we all got to scale down as a coordinated effort, all the kids would have been just as happy.
Dan ArielyGiving up on our long-term goals for immediate gratification, my friends, is procrastination.
Dan ArielyWhat people do is they pay the small loans first. Why? Because they enjoy making the number of loans smaller. But of course it is a very ineffective way to pay debt down.
Dan ArielyMarketing is all about providing information that will heighten someone's anticipated and real pleasure.
Dan ArielyThe people that lend you money basically give you an answer based on the risk that they are willing to take. But just because a bank is willing to take a particular risk doesn't mean that that is the right amount for me to spend.
Dan Ariely