We don't really want a huge house, but we want the house to be slightly bigger than our neighbors, and a car that is bigger than our neighbor's, and they're going on vacation that's slightly more expensive, and this escalation happens that things got out of hand.

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

Motivation, basically getting people to be happy at work, everybody - everybody benefits.

People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.

While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.

Do you know how much money you would save if you changed your light bulb to compact florescent light bubs? How much would you save if you decreased your temperature of your house in the winter by one degree, or increase it by one degree? We just don't know these numbers, but I think displays could make it a memorable change in terms of attention, and also help us translate it in terms of concrete ways on what you can get.

In life we encounter many people who, in some way or another, try to tattoo our faces.