One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.
Dan ArielyThe real issue is, how much goodwill do you invest in the work? And goodwill is not something that we can buy with money. It's very hard to buy goodwill with money.
Dan ArielyIt is very difficult to make really big, important, life-changing decisions because we are all susceptible to a formidable array of decision biases. There are more of them than we realize, and they come to visit us more often than we like to admit.
Dan ArielyI don't know what exactly the translation is but when we do consume something now, something else has to give at some point.
Dan Ariely