The people that lend you money basically give you an answer based on the risk that they are willing to take. But just because a bank is willing to take a particular risk doesn't mean that that is the right amount for me to spend.

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

The most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we don’t see how our conflicts of interest work on us.

With everything you do, in fact, you should train yourself to question your repeated behaviors.

The people who need to overcome temptation to the highest degree have the hardest time doing it.

Take a brilliant, creative social scientist, without any respect for conventional wisdom and you get Ellen Langer. She is a fantastic storyteller, and Counterclockwise is a fascinating story about the unexpected ways in which our minds and bodies are connected.

I always found the appeal to the market gods a bit odd. Why would the market fix mistakes instead of aggravating them?