The people who need to overcome temptation to the highest degree have the hardest time doing it.
Dan ArielyWhy would you take money out of your paycheck at the beginning of the month when you don't know how much money you'll need?
Dan ArielyInteresting thing that is happening in American society is that people are starting to talk about money. I don't know how you feel about this, but for a long time, nobody was talking about money. It was a secret. And it's kind of very interesting because we do lots of stuff to portray to people about how much money we have, the clothes we wear and the cars we have and the house - they all kind of depict to other people, signal how much money we make, but we don't talk about it specifically.
Dan ArielyWith everything you do, in fact, you should train yourself to question your repeated behaviors.
Dan ArielyOnce you break the social norm and create a new social norm, all of a sudden it can stay with us for a long time.
Dan ArielyMoney actually becomes even more difficult than other things because it's very hard to imagine what the benefits are to saving. So, imagine that you see a new bicycle, a new pair of shoes, or something today. You know exactly what you are giving up if you are not buying it, what are you gaining in the future if you are not getting it. So, you are giving up the bicycle today, what is it in the future? What will happen if you send another $1,000 to your retirement fund? What difference will it make? It is very, very hard to figure out.
Dan Ariely