The most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we donโt see how our conflicts of interest work on us.
Dan ArielyWhen people are in severe pain, there's an expression, you're a "pain person," and what that means is that nothing else matters.
Dan ArielyI always found the appeal to the market gods a bit odd. Why would the market fix mistakes instead of aggravating them?
Dan ArielyWe don't really want a huge house, but we want the house to be slightly bigger than our neighbors, and a car that is bigger than our neighbor's, and they're going on vacation that's slightly more expensive, and this escalation happens that things got out of hand.
Dan ArielyDo you know how much money you would save if you changed your light bulb to compact florescent light bubs? How much would you save if you decreased your temperature of your house in the winter by one degree, or increase it by one degree? We just don't know these numbers, but I think displays could make it a memorable change in terms of attention, and also help us translate it in terms of concrete ways on what you can get.
Dan Ariely