If you get people to feel that they are putting something, that they are creating it and so on, their love for the project would increase. The more something is yours, the more you're willing to invest in it.
Dan ArielyI think we could get people to both be more productive and happier. We're less productive as individuals. We're less productive as companies, and we're more miserable.
Dan ArielyWhen we think about labor, we usually think about motivation and payment as the same thing, but the reality is that we should probably add all kinds of things to it - meaning, creation, challenges, ownership, identity, pride, etc.
Dan Ariely