Thinking is difficult and sometimes unpleasant.

Once we start thinking of ourselves as polluted, there is not much incentive to behave well, and the trip down the slippery slope is likely.

When parents have college savings accounts for their kids, their kids show higher social and cognitive performance.

I always found the appeal to the market gods a bit odd. Why would the market fix mistakes instead of aggravating them?

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

Imagine you have six loans, small to huge. People want to close loans and because of that, they try to pay off the small loans, but that's not the right strategy. The right strategy, of course, is to pay the loan with the highest interest rate. People make this mistake and it costs them lots and lots of money, it's a very expensive mistake because interest rates accumulate and become very, very expensive very quickly.

The bad news is that ignoring the performance of people is almost as bad as shredding their effort in front of their eyes. Ignoring gets you a whole way out there. The good news is that by simply looking at something that somebody has done, scanning it and saying "Uh huh," that seems to be quite sufficient to dramatically improve people's motivations.