Scaling down individually is very hard. Imagine that if you go to a place where everybody is dressed nicely, and you are the only one who doesn't dress nicely. Everybody goes on vacations to a great place and you go to the Jersey shore. It's very hard to do these things without an organized mechanism, but it looks to me like there might be some organized mechanisms.
Dan ArielyMarketing is all about providing information that will heighten someone's anticipated and real pleasure.
Dan ArielyPeople are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.
Dan ArielyGiving up on our long-term goals for immediate gratification, my friends, is procrastination.
Dan Ariely