Once you break the social norm and create a new social norm, all of a sudden it can stay with us for a long time.
Dan ArielyIf you ever go bar hopping, who do you want to take with you? You want a slightly uglier version of yourself. Similar ... but slightly uglier.
Dan ArielyThe most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we donโt see how our conflicts of interest work on us.
Dan Ariely