We need to believe that we're good people, and we'll do just about anything to maintain that perception.
Dan ArielyWhile we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.
Dan ArielyYour immediate environment is comprised of coffee shops, supermarkets, websites, apps and all kinds of things - none of which have an interest in your long-term or short-term financial well-being.
Dan Ariely