But because human being tend to focus on short-term benefits and our own immediate needs, such tragedies of the commons occur frequently .
Dan ArielyWe have very strong intuitions about all kinds of things โ our own ability, how the economy works, how we should pay school teachers. But unless we start testing those intuitions, weโre not going to do better.
Dan ArielyWhile we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.
Dan Ariely