When it comes to the mental world, when we design things like health care and retirement and stock markets, we somehow forget the idea that we are limited. I think that if we understood our cognitive limitations in the same way that we understand our physical limitations โฆ we could design a better world.
Dan ArielyWhy would you take money out of your paycheck at the beginning of the month when you don't know how much money you'll need?
Dan ArielyThe retail industry has its own headache: it loses $16 billion a year to customers who buy clothes, wear them with the tags tucked in, and return these secondhand clothes for a full refund.
Dan ArielyGiving up on our long-term goals for immediate gratification, my friends, is procrastination.
Dan ArielyMotivation, basically getting people to be happy at work, everybody - everybody benefits.
Dan Ariely