But who is more ignorant? The man who cannot define lightning, or the man who does not respect its awesome power?

Great minds are always feared by lesser minds.

Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.

You can’t jump for the stars if your feet hurt.

‎"Cardinal Baggia," the killer hissed. "Have you prayed yet?" The Italian's eyes were fearless. "Only for your soul.

When swimming into a dark tunnel,there arrives a point of no return when you no longer have enough breath to double back.your choice is to swim forward into the unknown....and pray for an exit

Open your minds, my friends. We all fear what we do not understand.