People are yearning to be asked to use the full measure of their potential for something they care about.

You can't know if your values are being violated if you're ambiguous about what they are

Your ability to stand up for your truth is a muscle, and the more you exercise it the stronger it gets.

Our generation does not want its epitaph to read, 'We kept charity overhead low.' We want it to read that we changed the world.

When we show people that something is possible that they didn't think was possible it does more than just change things. It changes the way people think about the possibility of things changing. It helps them see that life is not the same day-after day, unsurprising, unending drudgery that so much of life teaches them that it is. And that is a huge contribution to their humanity.

People are yearning to be asked to use the full measure of their potential for something they care about.

Brand is much more than a name or a logo. Brand is everything and everything is brand