Run a test. Give a 5-year-old a printed book and an iPad and see what happens. That 5-year-old is going to go right for the iPad. They're not intimidated by it. They know what to do with it. They'll start searching around. And in a children's e-book, you can have links to kid-safe encyclopedia. So if they click on the lion, it takes them to Africa and tells them all about lions. So now, the e-book is educational.

Do not collaborate with someone you would not go camping with.

Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.

A manuscript not submitted is a book not published.

Fiction writers can’t be trusted. They make things up.

Printing and transporting paper is very expensive, and e-books eliminate the expensive four-color printing, the higher quality paper, the ocean shipping, the customs clearance, the inventory, answering the telephone, writing up the orders, picking, packing and shipping and managing all of these functions. So we eliminate a huge number of costs and the chance that those books won't sell.

If skydiving were safe, the parachute center would not require you to sign a waiver.