If we could stop wasting food, imagine how many more people we could feed!

If shoppers looked at crooked carrots, misshapen potatoes, slightly dinged apples or too-small peaches and thought, wow, that looks delicious, imagine the benefits for struggling farmers.

If, as consumers, we can change our mindset so that we see gnarled, twisted, lumpy or otherwise imperfect produce as beautiful, we can create demand, change the system and ultimately help feed the world.

Check out the produce bin in your fridge or your cabinet before you buy more. When you see something on the verge of going bad, freeze it, turn it into a sauce, make jam.

People should go to their local grocery store or farmers' market and buy ugly, misshapen foods, then cook with them and document their dishes. And share not only the funny-looking foods, but the fantastic results.

If we could stop wasting food, imagine how many more people we could feed!

If more people start selling ugly produce we have a chance to crack the hunger and malnutrition problems in the U.S. (Almost 90% of us do not get enough fruits and veggies).