If more people start selling ugly produce we have a chance to crack the hunger and malnutrition problems in the U.S. (Almost 90% of us do not get enough fruits and veggies).

If more people start selling ugly produce we have a chance to crack the hunger and malnutrition problems in the U.S. (Almost 90% of us do not get enough fruits and veggies).

If we could stop wasting food, imagine how many more people we could feed!

There's imperfect food out there that just needs a mouth to bite into it.

If shoppers looked at crooked carrots, misshapen potatoes, slightly dinged apples or too-small peaches and thought, wow, that looks delicious, imagine the benefits for struggling farmers.

If home cooks shopped in their own vegetable bin before going to the market, they would save money and help the environment, too, and all because they decided to rescue a vegetable before it turned bad.

If, as consumers, we can change our mindset so that we see gnarled, twisted, lumpy or otherwise imperfect produce as beautiful, we can create demand, change the system and ultimately help feed the world.