People should go to their local grocery store or farmers' market and buy ugly, misshapen foods, then cook with them and document their dishes. And share not only the funny-looking foods, but the fantastic results.
Dana CowinIf shoppers looked at crooked carrots, misshapen potatoes, slightly dinged apples or too-small peaches and thought, wow, that looks delicious, imagine the benefits for struggling farmers.
Dana Cowin