If, as consumers, we can change our mindset so that we see gnarled, twisted, lumpy or otherwise imperfect produce as beautiful, we can create demand, change the system and ultimately help feed the world.
Dana CowinIf home cooks shopped in their own vegetable bin before going to the market, they would save money and help the environment, too, and all because they decided to rescue a vegetable before it turned bad.
Dana CowinNearly 40% of all food in this country is wasted, and there are over 49 million food-insecure people in the United States. Clearly we have an enormous opportunity if we can find a way to retrieve the imperfect food and to feed the hungry.
Dana Cowin