Because your brain uses information from the areas around the blind spot to make a reasonable guess about what the blind spot would see if only it weren't blind, and then your brain fills in the scene with this information. That's right, it invents things, creates things, makes stuff up! It doesn't consult you about this, doesn't seek your approval. It just makes its best guess about the nature of the missing information and proceeds to fill in the scene.
Daniel GilbertOur inability to recall how we really felt is why our wealth of experiences turns out to be poverty of riches.
Daniel GilbertThe fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.
Daniel GilbertI have everything that I could possibly want in life, from a gorgeous granddaughter and a wonderful wife, brilliant students, the best job anyone could hope for, and about half of my hair. Not the half I would have kept, but no one consulted me.
Daniel GilbertWhen we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage
Daniel Gilbert