Our inability to recall how we really felt is why our wealth of experiences turns out to be poverty of riches.
Daniel GilbertResearch suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
Daniel GilbertGlobal warming is a deadly threat precisely because it fails to trip the brain's alarm, leaving us soundly asleep in a burning bed.
Daniel GilbertIf someone offered you a pill that would make you permanently happy, you would be well advised to run fast and run far. Emotion is a compass that tells us what to do, and a compass that perpetually stuck on north is worthless.
Daniel GilbertEveryone who has observed human behavior for more than thirty continuous seconds seems to have noticed that people are strongly, perhaps even primarily, perhaps even single-mindedly, motivated to feel happy.
Daniel GilbertWhen we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage
Daniel Gilbert