If someone offered you a pill that would make you permanently happy, you would be well advised to run fast and run far. Emotion is a compass that tells us what to do, and a compass that perpetually stuck on north is worthless.
Daniel GilbertResearch suggests that people are typically unaware of the reasons why they are doing what they are doing, but when asked for a reason, they readily supply one.
Daniel GilbertIf you are like most people, then like most people, you don't know you're like most people.
Daniel GilbertThe fact that we often judge the pleasure of an experience by its ending can cause us to make some curious choices.
Daniel GilbertNo one likes to be criticized, of course, but if the things we successfully strive for do not make our future selves happy, or if the things we unsuccessfully avoid do, then it seems reasonable (if somewhat ungracious) for them to cast a disparaging glance backward and wonder what the hell we were thinking.
Daniel GilbertThe human brain is the only object in the known universe that can predict its own future and tell its on fortune. The fact that we can make disastrous decisions even as we foresee their consequences is the great, unsolved mystery of human behavior. When you hold your fate in your hands, why would you ever make a fist?
Daniel Gilbert